The economic crunch has hit some harder than others, and businesses aren't immune. If you've recently visited the freezer section of your local grocery store, you might have noticed that something was not quite right. In the old days, ice cream came in two standard sizes: half-gallon and pint. However, if you look closely at some of your favorite frozen treats, you'll see that most of your favorite brands of ice cream are a little less filling. Instead of half-gallon containers, most companies have started selling ice cream in 1.5 quart cartons. Most of the pint sizes have remained at 16 ounces, with the exception of Dove Ice Cream (15.10 ounces) and Haagen-Dasz which weighs in at an insubstantial 14 ounces.
The most interesting part is that these companies aren't charging consumers any less; in fact, most are even charging more. Below, you'll find the most popular ice cream brands sold at Krogers in Memphis and the current (and former) sizes
1.5 quarts (previously 1/2 gallon or 2 quarts): Kroger Brand (regular and premium), Breyers, Edy's, and Yarnells
1.75 quarts (previously 1/2 gallon or 2 quarts): Kroger Brand (Value), Angel Food, Turner
Once a pint, still a pint: Kroger (regular and premium), Ben and Jerry's, Bluebell, Yarnell's
Once a pint, no longer a pint: Haagen-Dasz (now 14 ounces), Dove Ice Cream (now 15.10 ounces)
Of all the brands listed above, only Haagen-Dasz addresses the shrinkage on their website. You can check out their article here. I cannot find any mention of the smaller carton sizes on any of the other brands' websites.
Of all the ice cream brands in the grocery store, only one company still provides half-gallon sizes; that brand is Bluebell. They even have, "Still a 1/2 Gallon" stamped on the package.
So, if you're okay with getting less ice cream for the same (or more) money, then continue to purchase 1.5 or 1.75 quarts of your same old regular brands. If you're looking for a 1/2 gallon of ice cream for a 1/2 gallon price, then Bluebell is your best bet. Or, buy a pint. You probably don't need to eat all that ice cream anyway. :P


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